Inside Coca-Cola

a CEO's life story on building the world's most popular brand

by

English language

Published Nov. 20, 2011 by St. Martin's Press.

ISBN:
978-0-312-61795-0
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3 stars (1 review)

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival

1 edition

Subjects

  • Coca-Cola Company
  • Chief executive officers
  • Soft drink industry
  • Biography