Habit

The 95% of Behaviour Marketers Ignore

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Neale Martin: Habit (2008, Pearson Education, Limited)

216 pages

English language

Published Jan. 4, 2008 by Pearson Education, Limited.

ISBN:
978-0-273-72188-8
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4 editions

Subjects

  • Consumer behavior
  • Habit
  • Change (psychology)
  • Marketing, management