288 pages
English language
Published Jan. 4, 2010 by Wiley & Sons, Incorporated, John.
Game-Based Marketing
Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Gabe Zichermann, Joselin Linder: Game-Based Marketing (2010, Wiley & Sons, Incorporated, John)
- ISBN:
- 978-0-470-61868-4
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Subjects
- Consumer behavior
- Marketing