Paperback, 288 pages
English language
Published Oct. 29, 2004 by McGraw-Hill.
Think Like Your Customer
A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just dont understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.In addition, you receive:Solid marketing insights delivered in a ...'
Subjects
- Sales & marketing
- Selling
- Customer loyalty
- Sales
- Business & Economics
- Business / Economics / Finance
- Sales & Selling - General
- Business/Economics
- Customer relations
- Advertising & Promotion
- Marketing - Research
- Business & Economics / Sales & Selling
- Customer Service
- Consumer behavior