Tribes

we need you to lead us

160 pages

English language

Published Jan. 4, 2008 by Portfolio.

ISBN:
978-1-59184-233-0
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OCLC Number:
223801278

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If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will …

2 editions

Subjects

  • Leadership