Predictably Irrational

The Hidden Forces That Shape Our Decisions

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Dan Ariely: Predictably Irrational (2009, HarperCollins Publishers Limited)

English language

Published Nov. 22, 2009 by HarperCollins Publishers Limited.

ISBN:
978-0-00-731992-3
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3 editions

Subjects

  • Economics, psychological aspects
  • Decision making
  • Consumer behavior