224 pages
English language
Published Nov. 22, 2006 by Random House Business.
The long tail
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The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
Subjects
- Commercial producers
- Electronic commerce
- Marketing
- E-commerce
- Internet
- Consumentengedrag