318 pages
English language
Published Nov. 22, 1966 by Advertising Publications.
My life in advertising [and] Scientific advertising.
Claude C. Hopkins: My life in advertising [and] Scientific advertising. (1966, Advertising Publications)
- OCLC Number:
- 244601
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This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Subjects
- Advertising.