Hardcover, 318 pages
English language
Published Nov. 22, 1976 by Crain Books.
My life in advertising ; Scientific advertising
Claude C. Hopkins: My life in advertising ; Scientific advertising (Hardcover, 1976, Crain Books)
- ISBN:
- 978-0-87251-004-3
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This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Subjects
- Advertising