audio cd, 320 pages
Published June 26, 2006 by bnpublishing.com.
My Life in Advertising and Scientific Advertising
Claude C. Hopkins: My Life in Advertising and Scientific Advertising (AudiobookFormat, 2006, bnpublishing.com)
- ISBN:
- 978-956-291-159-7
- OCLC Number:
- 55380928
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This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.