Paperback, 192 pages
English language
Published Jan. 24, 2003 by New Riders Press.
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"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Subjects
- Business & Management
- Sales & marketing
- World Wide Web (WWW)
- Consumers
- Computer Books: General
- Computers
- Business / Economics / Finance
- Planning
- Marketing
- Corporate & Business History - Strategies
- Advertising & Promotion
- Computer Graphics - Design
- Computers / Computer Graphics / Design
- Brand name products
- Customer relations