178 pages
English language
Published Nov. 22, 2003 by New Riders Pub..
The brand gap
how to bridge the distance between business strategy and design : a whiteboard overview
(0 reviews)
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Subjects
- Brand name products
- Brand name products -- Planning
- Branding (Marketing)