My life in advertising

&, Scientific advertising: two works

by

318 pages

English language

Published Nov. 22, 1966 by NTC Business Books.

ISBN:
978-0-8442-3101-3
Copied ISBN!

View on OpenLibrary

No rating (0 reviews)

This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

4 editions

Subjects

  • Hopkins, Claude C., -- 1866-1932.
  • Advertising.
  • Advertising -- Biography.